{"id":5778,"date":"2024-09-13T20:09:49","date_gmt":"2024-09-13T20:09:49","guid":{"rendered":"https:\/\/hamraenterprises.com\/?p=5778"},"modified":"2024-10-16T20:10:17","modified_gmt":"2024-10-16T20:10:17","slug":"how-some-restaurant-franchisees-are-adapting-to-2024s-economic-realities","status":"publish","type":"post","link":"https:\/\/hamraenterprises.com\/pt\/how-some-restaurant-franchisees-are-adapting-to-2024s-economic-realities\/","title":{"rendered":"How Some Restaurant Franchisees are Adapting to 2024\u2019s Economic Realities"},"content":{"rendered":"

Revista QSR<\/a><\/p>\n

13 de setembro de 2024<\/p>\n

As operadoras enfrentar\u00e3o custos crescentes, escassez de m\u00e3o de obra e mudan\u00e7as no comportamento dos consumidores em 2024, for\u00e7ando-as a inovar.<\/p>\n

Os restaurantes est\u00e3o enfrentando \u00e1guas turbulentas em 2024. A infla\u00e7\u00e3o diminuiu em rela\u00e7\u00e3o ao seu pico na era da pandemia. Os mercados de commodities e de trabalho est\u00e3o mostrando alguns sinais de estabiliza\u00e7\u00e3o ap\u00f3s alguns anos de volatilidade. Mas os franqueados ainda est\u00e3o lutando com custos mais altos de insumos, ocupa\u00e7\u00e3o e desenvolvimento. Al\u00e9m disso, eles est\u00e3o lutando com uma base de consumidores que est\u00e1 sentindo o impacto dos aumentos de pre\u00e7os e diminuindo os gastos discricion\u00e1rios em um clima macroecon\u00f4mico obscuro. Tudo isso est\u00e1 levando os franqueados a repensar suas estrat\u00e9gias, priorizar a efici\u00eancia de custos e explorar novas solu\u00e7\u00f5es para manter o crescimento e a lucratividade.<\/p>\n

A Hamra Enterprises, um grupo de franquias com sede em Springfield, Missouri, que opera cerca de 200 unidades da Wendy's, Panera e Noodles & Company, est\u00e1 observando uma demanda crescente por valor em todas as suas marcas, especialmente no segmento de fast-casual, afirma o CEO Mike Hamra. O pre\u00e7o \u00e9 a base para cumprir essa proposta, mas \u00e9 apenas uma pe\u00e7a de um quebra-cabe\u00e7a muito maior.<\/p>\n

Em \u00faltima an\u00e1lise, diz Hamra, o valor est\u00e1 em proporcionar a experi\u00eancia certa para os clientes \u201cdesde a intera\u00e7\u00e3o at\u00e9 o acompanhamento, para garantir que os pedidos sejam executados com a velocidade e a precis\u00e3o que o cliente espera\u201d. Isso remete diretamente ao maior ativo de um restaurante: seu pessoal.<\/p>\n

\u201cSe voc\u00ea n\u00e3o der apoio aos membros da sua equipe, eles n\u00e3o dar\u00e3o apoio aos seus clientes\u201d, diz Hamra. \u201cE se voc\u00ea n\u00e3o estiver apoiando seus clientes e proporcionando experi\u00eancias excepcionais, as pessoas param de entrar. \u00c9 uma matem\u00e1tica simples. As transa\u00e7\u00f5es come\u00e7am a cair. As pessoas voltam com menos frequ\u00eancia ou param de voltar. \u00c9 nesse ponto que tenho visto muitas pessoas terem problemas. Elas acham que \u00e9 um problema de P&L. Elas tentam cortar custos em vez de investir novamente nas pessoas. Recuar nesse aspecto \u00e9 a pior coisa que voc\u00ea poderia fazer. A melhor coisa que voc\u00ea pode fazer \u00e9 se apoiar e investir nas pessoas, porque isso se traduz em uma excelente experi\u00eancia para o h\u00f3spede e sustenta um neg\u00f3cio que ser\u00e1 bem-sucedido a longo prazo.\u201d<\/p>\n

Al\u00e9m do treinamento e do desenvolvimento, Hamra diz que os franqueados precisam oferecer suporte e benef\u00edcios abrangentes para continuarem sendo os empregadores preferidos em um mercado de trabalho restrito. Sua empresa oferece reembolso de mensalidades para aqueles que desejam continuar seus estudos e fornece um programa de li\u00e7\u00e3o de casa no local para trabalhadores estudantes. Os funcion\u00e1rios s\u00e3o pagos para fazer a li\u00e7\u00e3o de casa por uma hora antes ou depois do turno. Eles tamb\u00e9m s\u00e3o recompensados por boas notas com b\u00f4nus.<\/p>\n

Al\u00e9m disso, a Hamra Enterprises mant\u00e9m um programa financiado por contribui\u00e7\u00f5es dos funcion\u00e1rios e contrapartida da empresa para fornecer assist\u00eancia financeira para licen\u00e7as m\u00e9dicas prolongadas, despesas com funeral e moradia transit\u00f3ria. Tamb\u00e9m ajuda no financiamento da casa pr\u00f3pria e na cobertura dos custos de creches.<\/p>\n

\u201cA concorr\u00eancia pelos melhores e mais brilhantes funcion\u00e1rios \u00e9 bastante acirrada no momento, portanto, faz uma grande diferen\u00e7a para as pessoas quando o empregador as apoia n\u00e3o apenas com o sal\u00e1rio, mas em outras \u00e1reas de suas vidas que s\u00e3o importantes para elas\u201d, diz Hamra. \u201cNormalmente, descobrimos que quando nossas estruturas de apoio est\u00e3o em funcionamento e as pessoas as utilizam e se envolvem com elas, esses funcion\u00e1rios ficam mais felizes e permanecem conosco por mais tempo. Eles tamb\u00e9m divulgam nossa empresa para seus amigos e familiares, o que faz uma grande diferen\u00e7a na atra\u00e7\u00e3o e reten\u00e7\u00e3o de pessoas.\u201d<\/p>\n

O recente aumento de fal\u00eancias no mundo dos restaurantes ressalta o qu\u00e3o desafiador \u00e9 o cen\u00e1rio. No ano passado, houve pedidos de fal\u00eancia de grandes franqueados de um n\u00famero crescente de grandes marcas, incluindo Burger King, Hardee's, Wendy's, Popeyes, McDonald's, Subway e Arby's, para citar algumas.<\/p>\n

Hamra diz que nem tudo \u00e9 desgra\u00e7a e tristeza, e que os franqueados bem-sucedidos olham para dentro de si e se concentram nos fatores que podem controlar para se manter no rumo certo.<\/p>\n

\u201cJ\u00e1 vimos esse tipo de din\u00e2mica acontecer no passado, talvez de maneiras diferentes e certamente em combina\u00e7\u00f5es diferentes\u201d, diz ele. \u201cIsso faz parte do nosso setor. Estamos acostumados a lidar com ventos contr\u00e1rios como esse e a sair do outro lado deles.\u201d<\/p>\n

Algumas marcas e franqueados est\u00e3o buscando uma reviravolta fechando unidades com baixo desempenho. Outras est\u00e3o interrompendo o desenvolvimento para se concentrar na manuten\u00e7\u00e3o de locais bem-sucedidos. Aqueles que est\u00e3o crescendo est\u00e3o descobrindo que o pre\u00e7o das novas lojas ainda \u00e9 mais alto do que costumava ser.<\/p>\n

\u201cOs custos de constru\u00e7\u00e3o certamente tamb\u00e9m aumentaram, o que torna mais dif\u00edcil descobrir como fazer isso funcionar\u201d, diz Hamra. \u201cTudo custa um pouco mais para construir um pr\u00e9dio de tijolo e argamassa. Isso definitivamente criou alguns desafios.\u201d<\/p>\n

Em resposta, as marcas de servi\u00e7o r\u00e1pido est\u00e3o desenvolvendo novos prot\u00f3tipos com valor agregado para reduzir os custos de investimento para os franqueados que desejam construir novas lojas. Os franqueadores est\u00e3o diminuindo a \u00e1rea ocupada e melhorando a efici\u00eancia dos projetos de restaurantes, permitindo que os operadores alcancem o mesmo volume com menos metragem quadrada.<\/p>\n

Locais n\u00e3o tradicionais tamb\u00e9m oferecem um caminho econ\u00f4mico para o crescimento da unidade. Al\u00e9m de abrir novas lojas Wendy's e Panera simplificadas e com foco digital, a Hamra Enterprises abriu novas unidades dentro de centros de viagem e hospitais.<\/p>\n

Apesar da onda de fal\u00eancias e das press\u00f5es crescentes, ainda est\u00e3o surgindo hist\u00f3rias de sucesso e bols\u00f5es de crescimento. Os franqueados que buscam diversificar seus portf\u00f3lios e impulsionar a expans\u00e3o est\u00e3o se concentrando em conceitos de crescimento r\u00e1pido e de aumento de tr\u00e1fego em categorias de alto crescimento, como bebidas e frango.<\/p>\n

No ano passado, pela primeira vez em uma d\u00e9cada, a Hamra Enterprises se expandiu e trouxe uma nova marca para o grupo. Ela fechou um acordo para abrir duas d\u00fazias de estabelecimentos da Caribou Coffee em todo o Missouri.<\/p>\n

\u201cEstamos procurando coisas que sejam ve\u00edculos de crescimento\u201d, diz Hamra. \u201cOs consumidores est\u00e3o buscando produtos desej\u00e1veis e procurando por inova\u00e7\u00e3o. Eles est\u00e3o compartilhando onde est\u00e3o comprando coisas novas e experimentando novos produtos. Tudo isso eleva a natureza competitiva do neg\u00f3cio em que estamos inseridos. Ficamos impressionados com as diferentes ofertas da Caribou e com a inova\u00e7\u00e3o que eles est\u00e3o fazendo em rela\u00e7\u00e3o \u00e0s bebidas. Para n\u00f3s, foi uma quest\u00e3o de entrar nessa categoria, porque ela \u00e9 diferente de tudo o que temos em nosso portf\u00f3lio no momento.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

QSR Magazine September 13, 2024 Operators face rising costs, labor shortages, and shifting consumer behaviors in 2024, forcing them to innovate. Restaurants are braving rough waters [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":5779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nHow Some Restaurant Franchisees are Adapting to 2024\u2019s Economic Realities - HAMRA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamraenterprises.com\/pt\/how-some-restaurant-franchisees-are-adapting-to-2024s-economic-realities\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Some Restaurant Franchisees are Adapting to 2024\u2019s Economic Realities - HAMRA\" \/>\n<meta property=\"og:description\" content=\"QSR Magazine September 13, 2024 Operators face rising costs, labor shortages, and shifting consumer behaviors in 2024, forcing them to innovate. 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